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Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Ducan Reekie

Abstract:

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a panel of consultant physicians on a ranking scale of 1 to 5. The commercial success of each was gauged by the market share achieved in the first two or three years of life.

Ducan Reekie

Author

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Research Papers

Socioeconomic benefits of drugs

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: J. Wernli

 

June 15, 1987

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Citation

Wernli, J. (1987a, June 15). Socioeconomic benefits of drugs. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/socioeconomic-benefits-of-drugs


Research Reports

Qualitative research into bath additives

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1979

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Citation

, C. (1979a, July 01). Qualitative research into bath additives. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-bath-additives


Research Papers

Pharmaceutical industry competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Christina Heuer

 

February 27, 1985

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Citation

Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-


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Citation

Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-