Back

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Ducan Reekie

Abstract:

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a panel of consultant physicians on a ranking scale of 1 to 5. The commercial success of each was gauged by the market share achieved in the first two or three years of life.

Ducan Reekie

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Price sensitivity analysis in the UK pharmaceutical market

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Richard Dajda, David Owen

Company: KANTAR TNS Malaysia

June 15, 1987

×

Citation

Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/price-sensitivity-analysis-in-the-uk-pharmaceutical-market


Research Papers

Recent prescription and price policy of drugs in The Netherlands

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: J. G. J. Huurman, Frits Spangenberg

Company: Motivaction International B.V.

June 15, 1987

×

Citation

Huurman and Spangenberg (1987a, June 15). Recent prescription and price policy of drugs in The Netherlands. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/recent-prescription-and-price-policy-of-drugs-in-the-netherlands


Research Papers

Determining the price of a product in the pharmaceutical market

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Nigel J. Burrows, Graziella Dupasquier

 

June 1, 1994

×

Citation

Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market