Abstract:
In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which: - provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real innovations on the other hand, while at the same time being able to judge their usefulness for particular problems. This paper attempts to fulfil this need in three stages.
Research Papers
Concerning the increasing quantity of data supplied for a market survey (French)
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
 
June 15, 1972
Research Papers
Forecasting on an international level (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
 
June 15, 1959
Research Papers
The recognition and systematic study of phenomena of diffusion or contagion (French)
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
 
June 15, 1971
