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Innovation by data analysis (French)

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jean Paul Aimetti

Abstract:

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which: - provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real innovations on the other hand, while at the same time being able to judge their usefulness for particular problems. This paper attempts to fulfil this need in three stages.

Jean Paul Aimetti

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Research Papers

Concerning the increasing quantity of data supplied for a market survey (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Jean Paul Aimetti, Jean Luis Brousse

 

June 15, 1972

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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-


Research Papers

Forecasting on an international level (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Yves Fournis

 

June 15, 1959

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Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level (French). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/forecasting-on-an-international-level-french-


Research Papers

The recognition and systematic study of phenomena of diffusion or contagion (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Marc Vincent

 

June 15, 1971

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Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion (French). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-french-


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Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis (French). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-french-