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Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion
Ehrenberg, A. S. (1987a, June 15). Buyer behaviour and new product development. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/buyer-behaviour-and-new-product-development
Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning
Rajaretnam , J. (1986a, June 15). The effects of rural component on opinion polls. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/the-effects-of-rural-component-on-opinion-polls
Vonk and Hess (1986a, June 15). The uncommitted tourist. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/the-uncommitted-tourist
Tisler and Alós (1986a, June 15). The predictive value of qualitative research. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/the-predictive-value-of-qualitative-research
Furgler and Olsen (1986a, June 15). An alternative to voting intention questions in political polls. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/an-alternative-to-voting-intention-questions-in-political-polls
Laurent and Kapferer (1984a, June 15). Marketing analysis on the basis of consumers' degree of involvement. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/marketing-analysis-on-the-basis-of-consumers-degree-of-involvement
Laursen, I. N. (1984a, January 25). Market research on on-line customer purchase data at a department store. ANA - ESOMAR. Retrieved July 25, 2024, from