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Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/research-means-change-for-africa
Heath, Rudman and Crellin (2002a, June 13). Media planning enters the 21st century. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/media-planning-enters-the-21st-century
Collins, Mallett and Traub (2002a, June 13). Multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/multi-media-reach-frequency-and-optimization-
Hiddleston and Faasse (2002a, June 13). Multi media optimizing optimistics. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/multi-media-optimizing-optimistics
den Boon, A. K. (2002a, June 13). Media performance indicators . ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/media-performance-indicators-
McConochie and Uyenco (2002a, June 09). Trash and treasures of duplication. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/trash-and-treasures-of-duplication
Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/american-experience-with-motivation-research