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Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/refining-methods-in-advertising-research
Joyce, T. (1971a, June 15). Further thoughts on advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/further-thoughts-on-advertising-research
Geiger and Ernst (1971a, June 15). Advertising pressure. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertising-pressure
Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertising-pressure-german-
Fishbein, M. (1971a, June 15). Some comments on the use of "models" in advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/some-comments-on-the-use-of-models-in-advertising-research
Twyman, T. (1971a, June 15). Non-rational advertising effects in relation to theory and practice. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/non-rational-advertising-effects-in-relation-to-theory-and-practice
Tuck, R. T. (1971a, June 15). Report back. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/report-back
Rusby, P. A. (1971a, June 15). Some problems in multi-country advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research
Ravasz, K. (1971a, June 15). Choice of media in Eastern Europe. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/choice-of-media-in-eastern-europe