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Videos
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Citation

Jennings, Liang and Léautier (2023a, October 05). Client-centric AI Solutions. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/client-centric-ai-solutions


Videos
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Citation

Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/powering-up-insights


Videos

Turbocharged Takeaways

Supercharger DAY 3 Turbocharged Takeaways 1 

Catalogue: Congress 2023
Author: Barry Jennings
Companies: Microsoft, ESOMAR
October 5, 2023
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Citation

Jennings, B. (2023a, October 05). Turbocharged Takeaways. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/turbocharged-takeaways


Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


Research papers

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/fusion-forward


Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/fusion-forward-10840