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Ware and Austin (2012a, September 13). Creators in their own 'write'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/creators-in-their-own-write-
Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-day-in-the-life-
Ware, B. C. (2003a, June 19). Magazine reader involvement improves ROI . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/magazine-reader-involvement-improves-roi-
Ware, B. C. (2002a, June 13). Pay for attention, not for impressions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pay-for-attention-not-for-impressions-