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Huyghe and Vandenreijt (2015a, October 01). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue-8589
Schillewaert, Rozelle, Govorun, De Ruyck and Troch (2015a, October 01). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8594
Barallobre, F. (2015a, April 28). Building digital brand engagement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/building-digital-brand-engagement
Sbarbaro and Tonolini (2014a, September 10). Vision Y. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/vision-y-8356
Ricci, Becker, Merza and Zheng (2014a, May 13). Working on sociocultural dynamics and customers' segmentation from local to global. ANA - ESOMAR. Retrieved September 26, 2024, from
Ramos, M. (2014a, April 04). Heineken goes mobile in emerging markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/heineken-goes-mobile-in-emerging-markets
Barallobre, Gitelman and Moreno (2014a, April 04). New generation brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-generation-brands
Aleixo and Marcondes (2014a, April 04). Beyond brand tracking. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-brand-tracking
Moiguer, Orlando, Iocco and Cura (2014a, April 04). Leadership imperative. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/leadership-imperative-8122