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Videos

Millennial lens (Spanish)

There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
May 14, 2018
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Citation

Cilley, C. (2018a, May 14). Millennial lens (Spanish). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/millennial-lens-spanish-


Research papers

Worth a thousand words

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Ezequiel Paura, Oriol J. Bosch
Company: Netquest
March 22, 2018
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Citation

Paura and Bosch (2018a, March 22). Worth a thousand words. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/worth-a-thousand-words


Research papers

Millennial lens

In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a series of differences in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
March 16, 2018
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Citation

Cilley, C. (2018a, March 16). Millennial lens. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/millennial-lens


Research papers

Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within...

Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
September 5, 2017
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Citation

Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups-


Research papers

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
September 4, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, September 04). Youth in flux. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/youth-in-flux


Videos
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Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-


Videos

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN
Authors: Pamela Gutierrez Sanchez, Salvador Mata
June 15, 2017
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Citation

Sanchez and Mata (2017a, June 15). Just kidding (Spanish). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/just-kidding-spanish-


Research papers

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ!Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
November 16, 2016
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Citation

Gruhn and Klaer (2016a, November 16). The walking Z. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-walking-z


Research papers

Domestic dudes

This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 16, 2016
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Citation

Dutta, S. (2016a, November 16). Domestic dudes. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/domestic-dudes-8904