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Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-
McDonald and Pilling (1999a, January 01). Excerpt from ESOMAR 1997 Prices Study. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/excerpt-from-esomar-1997-prices-study
McDonald, C. (1998a, September 01). The Eurowinter project . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-eurowinter-project-
McDonald and Vangelder (1998a, September 01). The changing context for research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-changing-context-for-research
McDonald, C. (1980a, June 15). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising-
Consterdine and McDonald (1976a, June 15). Using linguistic coding to explore the way advertisements in press and TV communicate. ANA - ESOMAR. Retrieved September 26, 2024, from
McDonald, C. (1971a, June 15). A brief critique of the Fishbein and other attitude models. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-brief-critique-of-the-fishbein-and-other-attitude-models
McDonald, C. (1971a, June 15). Addendum . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/addendum-
McDonald, C. (1970a, September 01). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising--766