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What is the short-term effect of advertising?

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Colin McDonald

Abstract:

This paper describes the new methods of analysis which were developed to isolate this relationship in such a way that it is not contaminated by spurious variables. Nine of the product fields covered by the diary have been studied: washing powders, cereals, tea, tinned soup, margarine, wrapped bread, shampoo, toothpaste and hot milk drinks.

Colin McDonald

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Research Papers

What is the short-term effect of advertising?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Colin McDonald

 

September 1, 1970

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Citation

McDonald, C. (1970a, September 01). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising--766


Research Papers

Advertising expenditure- advertising effect

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Arthur Juchems

 

September 1, 1980

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Citation

Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect. ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/advertising-expenditure--advertising-effect


Research Papers

Advertising effect modelling

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Lars Grønholdt

 

November 11, 1996

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Citation

Grønholdt, L. (1996a, November 11). Advertising effect modelling. ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/advertising-effect-modelling


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Citation

McDonald, C. (1980a, June 15). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/advertising-effect-modelling