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Using linguistic coding to explore the way advertisements in press and TV communicate

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Guy Consterdine, Colin McDonald

Abstract:

The paper describes a research project which explores some aspects of the way advertisements in press and television communicate - as seen from the perspective of the consumer. Special emphasis is given to the technique used to handle the vast quantity of verbal information collected - linguistic coding.

Guy Consterdine

Author

This is a long description of some author details.

Colin McDonald

Author

This is a long description of some author details.

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Citation

Consterdine and McDonald (1976a, June 15). Using linguistic coding to explore the way advertisements in press and TV communicate. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-into-complan-tv-advertisements