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Meek, K. D. (1982a, June 15). Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties. ANA - ESOMAR. Retrieved September 26, 2024, from
Merbold, C. (1981a, October 01). A practical approach to testing worldwide campaigns . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-practical-approach-to-testing-worldwide-campaigns-
Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Maitland and Vanamali (1979a, June 15). Reducing promotion costs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reducing-promotion-costs
Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns
Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-
Bache and Hansen (1975a, August 01). A pre-test procedure which works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-pre-test-procedure-which-works
Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved September 26, 2024, from
Caffyn, J. M. (1972a, September 01). Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda. ANA - ESOMAR. Retrieved September 26, 2024, from