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Can you forecast the effectiveness of a promotional campaign?

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Philip J. Brown

Abstract:

I would like to spend a few minutes looking at what is meant by predicting the effectiveness of a promotional campaign. Second I would like to talk about some of the efforts that have been made in the field, and related areas, passing a few comments. Third I would like to discuss some personal views and look to the future and suggest briefly where more work could be usefully undertaken.

Philip J. Brown

Author

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Research Papers

Can you forecast the effectiveness of a promotional campaign?

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Philip J. Brown

 

March 1, 1977

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Citation

Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-


Research Papers

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018

Author: Hamish McPharlin

 

September 23, 2018

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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness--9370


Research Papers

Measuring the promotional effectiveness of national tourist organisations

Catalogue: Seminar 1967: Travel and Tourism

Authors: Robert Irvine, Ronald E. Walpole

 

June 15, 1967

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Citation

Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations


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Citation

Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations