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Evaluating social persuasion advertising campaigns

Date of publication: December 1, 1977

Catalogue: Seminar 1977: Social Research

Author: John A. Samuels

Abstract:

The Central Office of Information is a common service agency which prepares publicity for many Government Departments. The paper is concerned with one part of the C.O.I's activity, namely the mounting of advertising campaigns on matters of social persuasion, and specifically the role of research in evaluating the effectiveness of such campaigns, where the aim is a behavioural change on the part of the target audience.

John A. Samuels

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Research Papers

Evaluating advertising campaigns

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Marc Vincent, José-Maria Riera Vidal

Company: Nestlé

June 15, 1981

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Citation

Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/evaluating-advertising-campaigns


Research Papers

Comparability in the measurement of advertising persuasion

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Arne Krogh Nielsen, Lorenz C. Andersen

 

June 15, 1983

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Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion


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Advertising testing measuring recall and persuasion

Catalogue: ESOMAR Congress 1987

Author: Anja Schweiker

Company: Burke, Inc.

September 1, 1987

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Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved May 14, 2025, from


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Citation

Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion