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Lewis and Worcester (1989a, September 01). Measuring and managing the corporate image. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-and-managing-the-corporate-image
Seguela, J. (1989a, September 01). The ten planets of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-ten-planets-of-advertising
Paris, Ventura and Frontori (1989a, September 01). Association technique and jingle analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/association-technique-and-jingle-analysis
Hanby, Coutt and Holmes (1989a, September 01). Global attack. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-attack
Hess and Folkers (1989a, September 01). The evaluation of government policies influencing nutrition behaviour in the Federal Republic of Germany. ANA - ESOMAR. Retrieved September 26, 2024, from
Crance, P. (1989a, September 01). Marketing and emerging technologies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-and-emerging-technologies
Byrne-Quinn, J. M. (1989a, September 01). Operating research under different budget structures. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/operating-research-under-different-budget-structures
Schauenburg, P. E. (1989a, September 01). Integrated measuring of the effects of marketing mix variables with special emphasis on the elements of the communication mix. ANA - ESOMAR. Retrieved September 26, 2024, from
Hesse , W. (1989a, August 15). Value partners. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/value-partners