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Muthukumaran, N. S. (1998a, June 15). Benefit segmentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/benefit-segmentation
Hunt and Braier (1998a, June 15). Nothing but blue skies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/nothing-but-blue-skies
Högl and Hennig (1998a, June 15). A new star is born. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-star-is-born
Bachelet and Lion (1998a, June 15). A method for evaluating the importance of perceived attributes . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-
Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing
Cohen and Matthias (1997a, September 01). Being creative with creativity . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/being-creative-with-creativity-
Watson and Boer (1997a, June 15). From market research to marketing research and development. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-market-research-to-marketing-research-and-development
De Wilde and Matiaske (1997a, June 15). The perception of new clinical entities. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-perception-of-new-clinical-entities
Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/fragrance-creation