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Twyman, Godfrey and Jones (1984a, June 15). Evaluating the effectiveness of anti-drinking and driving advertising. ANA - ESOMAR. Retrieved June 25, 2024, from
O'Donoghue, D. (1983a, June 15). Greek tourism in the 1980s widening the market. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/greek-tourism-in-the-1980s-widening-the-market
Spielman, H. M. (1983a, June 15). Pre-testing with rough prototype commercials. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/pre-testing-with-rough-prototype-commercials
Chardin and McCallum (1983a, June 15). Enhancing the contribution of research to central government advertising. ANA - ESOMAR. Retrieved June 25, 2024, from
Meek, K. D. (1982a, June 15). Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties. ANA - ESOMAR. Retrieved June 25, 2024, from
Merbold, C. (1981a, October 01). A practical approach to testing worldwide campaigns . ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/a-practical-approach-to-testing-worldwide-campaigns-
Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Maitland and Vanamali (1979a, June 15). Reducing promotion costs. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/reducing-promotion-costs
, C. (1978a, April 01). Qualitative research into Brooke Bond Dividend 'D' Tea advertising. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising