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Greek tourism in the 1980s widening the market

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Dan O'Donoghue

Abstract:

This paper attempts to explain the thinking behind Aspect Advertising's decision to advertise the attractions of Greece as a tourist destination by using Posters at "off-peak" times of year rather than what had been the previous practice - to support summer bookings.

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