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Greek tourism in the 1980s widening the market

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Dan O'Donoghue

Abstract:

This paper attempts to explain the thinking behind Aspect Advertising's decision to advertise the attractions of Greece as a tourist destination by using Posters at "off-peak" times of year rather than what had been the previous practice - to support summer bookings.

Dan O'Donoghue

Author

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Research Papers

Tourism statistics

Catalogue: Seminar 1977: Travel And Tourism

Author: Raphael R. V. Baron

 

June 15, 1977

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Citation

Baron, R. R. (1977a, June 15). Tourism statistics. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/tourism-statistics


Research Papers

Tourism in Spain, not everything is under the sun

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Josep Chias, Teresa Buhigas

 

June 15, 1991

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Citation

Chias and Buhigas (1991a, June 15). Tourism in Spain, not everything is under the sun. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/tourism-in-spain-not-everything-is-under-the-sun


Research Papers

New product research in the travel and tourism market

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Charles Ilsley

Company: FDS International Ltd

June 15, 1991

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Citation

Ilsley, C. (1991a, June 15). New product research in the travel and tourism market. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/new-product-research-in-the-travel-and-tourism-market


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Citation

O'Donoghue, D. (1983a, June 15). Greek tourism in the 1980s widening the market. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/new-product-research-in-the-travel-and-tourism-market