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Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved September 22, 2024, from
Böckenholt and GauI (1984a, June 15). A multidimensional analysis of consumer preference judgements related to print ads. ANA - ESOMAR. Retrieved September 22, 2024, from
Laurent and Kapferer (1984a, June 15). Marketing analysis on the basis of consumers' degree of involvement. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/marketing-analysis-on-the-basis-of-consumers-degree-of-involvement
Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research
Lundsgaard and Hansen (1981a, June 15). Brain lateralization and individual differences in people's reaction to mass communication. ANA - ESOMAR. Retrieved September 22, 2024, from
McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/star-track
Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved September 22, 2024, from
, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms
, C. (1979a, August 01). Market research into Pino Silvestre. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/market-research-into-pino-silvestre