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Can product testing predict initial and subsequent consumer acceptance?

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Donald Knight

Abstract:

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Donald Knight

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/can-product-testing-predict-initial-and-subsequent-consumer-acceptance-