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Can product testing predict initial and subsequent consumer acceptance?

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Donald Knight

Abstract:

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Donald Knight

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Research Papers

Testing new product ideas

Catalogue: ESOMAR Congress 1966

Author: Bud Sherak

 

September 1, 1966

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Citation

Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/testing-new-product-ideas


Research Papers

An experiential approach to new product development and testing

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Barbara Hisiger, Pradeep Bansal

 

June 15, 1998

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Citation

Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing


Research Papers

Product testing

Catalogue: Seminar 1987: Research In Arab Countries

Author: Nigel W. Dix

 

June 15, 1987

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Citation

Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/product-testing


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Citation

Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/product-testing