Abstract:
This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.
Date of publication: October 1, 1979
Catalogue: Seminar 1979: New Product Development
Author: Donald Knight
Abstract:
This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.
This is a long description of some author details.
Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/testing-new-product-ideas
Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing
Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/product-testing
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/product-testing