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Qualitative research into Lotus Bathrooms

Date of publication: October 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Lotus Bathrooms are considering the introduction of five completely new and unique bathroom suite colours in the United Kingdom. Lotus Bathrooms wished to test the five new colour variants. The objective of the research was: to evaluate in the light of consumer responses the appeal, impact, attractions and distractions (if any) amongst consumers of the three colours. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms