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Kloprogge and Foley (2003a, June 19). Revisiting print measures in a channel planning world. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/revisiting-print-measures-in-a-channel-planning-world
Collins, Mallett and Traub (2002a, June 13). Multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/multi-media-reach-frequency-and-optimization-
Smith, A. (1999a, June 15). Take a fresh look at print. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/take-a-fresh-look-at-print
Smith, A. (1998a, October 20). Better planning by improved learning from campaign tracking research. ANA - ESOMAR. Retrieved July 04, 2024, from
Cooke, B. (1997a, June 15). Advertising in magazines is different. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/advertising-in-magazines-is-different
Pogliana, L. (1996a, November 11). New opportunities for print vehicles . ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/new-opportunities-for-print-vehicles-
Graf, C. (1995a, November 01). Media mix. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/media-mix
Smith, A. (1995a, November 01). The implications for publishers of recent research into effective frequency. ANA - ESOMAR. Retrieved July 04, 2024, from
Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier