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Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today
Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/modelling
Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/marketing-models-for-use-in-practice
Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/implementation-of-marketing-models
Leeflang, P. S. (1975a, August 01). The allocation of shelf space over article groups. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-allocation-of-shelf-space-over-article-groups
Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-validation-of-marketing-models
Stewart and Blanchard (1974a, September 01). Research for decisions. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/research-for-decisions
Dujmovic, I. (1974a, September 01). Management and model for research in comparative management. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management
Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing (German). ANA - ESOMAR. Retrieved September 24, 2024, from