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Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/alchemy-
Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-marketing-impact-score
Blades and Alvarez (2013a, June 15). Sustainable research. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/sustainable-research