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, C. (1971a, May 01). Pilot research on the Guinness advertising campaign. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pilot-research-on-the-guinness-advertising-campaign
, C. (1971a, February 02). Qualitative research on White Fish press adverisements. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-white-fish-press-adverisements
, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials
, C. (1970a, September 01). Qualitative research on a boost storyboard . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-a-boost-storyboard-
Averink, G. A. (1970a, September 01). Marketing models for consumer durable products. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-models-for-consumer-durable-products
Schusinski, E. (1970a, June 15). Television commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/television-commercials
Lannon and Lovell (1967a, August 01). Difficulties with recall. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/difficulties-with-recall
Clunies-Ross, C. W. (1967a, June 15). Patterns in the ways that advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/patterns-in-the-ways-that-advertising-works
Lockwood, T. C. (1967a, June 15). How advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-advertising-works