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Mould, N. (1989a, September 01). Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions. ANA - ESOMAR. Retrieved September 23, 2024, from
Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved September 23, 2024, from
Blattberg and Gold (1989a, September 01). High-technology growth and impact on marketing research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/high-technology-growth-and-impact-on-marketing-research
Widman, L. (1989a, September 01). Market research and its implications at Dagens Nyheter. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/market-research-and-its-implications-at-dagens-nyheter
Kern, Wagner and Hassis (1989a, September 01). European aspects of a global brand. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/european-aspects-of-a-global-brand
Gröndal, T. (1989a, September 01). Causes of advertising expenditure variations in Sweden 1975-1987. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/causes-of-advertising-expenditure-variations-in-sweden-1975-1987
Neugebauer and Scharioth (1989a, September 01). Closing the gap between market research and strategic planning. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/closing-the-gap-between-market-research-and-strategic-planning
Guelfand, G. (1989a, September 01). The third generation of qualitative research (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-third-generation-of-qualitative-research-french-
De Schrevel and Claeys (1989a, September 01). A well designed decision support system proves to be essential for an effective marketing information system. ANA - ESOMAR. Retrieved September 23, 2024, from