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A well designed decision support system proves to be essential for an effective marketing information system

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Authors: Olivier De Schrevel, Philippe Claeys

Abstract:

The paper introduces an emerging problem-solving technology that consists of people, knowledge, and computer software and hardware wired into the management process. This technology results from the evolution in the use of computer systems for management decisions. The paper evaluates the relevance for marketing management.

Olivier De Schrevel

Author

This is a long description of some author details.

Philippe Claeys

Author

This is a long description of some author details.

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Leslie, G. T. (1987a, June 15). Decision support system in marketing . ANA - ESOMAR. Retrieved May 09, 2025, from


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Stadtler, K. (1989a, September 01). A decision support system for marketing strategies based on survey data. ANA - ESOMAR. Retrieved May 09, 2025, from


https://ana.esomar.org/documents/a-decision-support-system-for-marketing-strategies-based-on-survey-data


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Citation

De Schrevel and Claeys (1989a, September 01). A well designed decision support system proves to be essential for an effective marketing information system. ANA - ESOMAR. Retrieved May 09, 2025, from


https://ana.esomar.org/documents/a-decision-support-system-for-marketing-strategies-based-on-survey-data