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Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects
McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
van Eyl, G. (1978a, June 01). Determining budget: Open discussion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-budget-open-discussion
Bonnafont, J. (1978a, June 01). A new challenge about society. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-challenge-about-society
de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/corporate-advertising
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper
Juchems, A. (1971a, June 15). Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media. ANA - ESOMAR. Retrieved September 26, 2024, from
Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion