Abstract:
Noordhoff's comment on the paper "Research budgeting in the client company" by W. Batham.
This could also be of interest:
Research Papers
Discussion opening on Mr. Jones' paper
Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Erik G. Kristoffersen
 
May 1, 1974
Research Papers
Discussion opening on Mr. Rüping's paper
Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
 
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Research Papers
Discussion opening on Mr. Leighton's paper
Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Geoffrey W. Roughton
 
May 1, 1974
