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Discussion opening on Mr. Batham's paper

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Jan D. Noordhoff

Abstract:

Noordhoff's comment on the paper "Research budgeting in the client company" by W. Batham.

Jan D. Noordhoff

Author

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Citation

Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper