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Maitland and Vanamali (1979a, June 15). Reducing promotion costs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reducing-promotion-costs
O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-gap-study
, C. (1979a, March 01). Qualitative research into buying and serving packet soup. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-buying-and-serving-packet-soup
Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-
Keane, J. G. (1979a, March 01). Internationalizing marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/internationalizing-marketing-research
Todd, J. A. (1978a, December 01). The use of survey data in the decision making process. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-survey-data-in-the-decision-making-process
Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved September 26, 2024, from
De Ferran and Laborie (1978a, September 01). Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Laborie and De Ferran (1978a, September 01). Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France . ANA - ESOMAR. Retrieved September 26, 2024, from