Abstract:
Knorr is proposing changing its brand to a 1-pint offering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge the importance of the 1-pint size vis a vis other factors such as brand, price, variety, usage occasions, etc., in soup purchasing and usage decisions. The research was designed as a general investigation of the buying and using of packet soups, It was not intended only as a specific concept test of Knorr 1-pint size.
This could also be of interest:
Research Reports
Qualitative research into packet soup naming
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1976
Research Reports
Qualitative research into instant soup development
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
Research Reports
An investigation to subscribe to a major qualitative review of prepared soup market in the UK
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 17, 1975
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