Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French)
Abstract:
In October 1975 Gillette decided to enter the low- cost end of the market with a model retailing known as the "TEMPO Junior". In terms of writing performance, the "Stylon" and "Junior" models meet the same standards and are differentiated only by design features. Introduced to coincide with the sales boom at the start of the school year, the TEMPO Junior met with poor success. Consequently, the Marketing Division of GILLETTE FRANCE considered that a more incisive sales strategy was needed, and commissioned the study described be- low with a view to assisting its formulation on a number of points.
Magazines
Revue Française du Marketing (Septembre 2003)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2003
Magazines
Revue Française du Marketing (Novembre 2003)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2003
Magazines
Revue Française du Marketing 2001 (N. 182)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2001
