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Dimitriadis and Bidault (1994a, June 15). Branding in business-to-business markets. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/branding-in-business-to-business-markets
Alford, G. (1994a, June 15). A new macro-level segmentation model for business-to-business marketing. ANA - ESOMAR. Retrieved September 24, 2024, from
Kunøe, G. (1994a, June 15). The dialogue wheel. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-dialogue-wheel
O'Keeffe, M. (1994a, June 15). The relationship between primary producers and the processing sector. ANA - ESOMAR. Retrieved September 24, 2024, from
Bigant and Freeman (1994a, June 15). The dynamics of change in client/agency relationship. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-dynamics-of-change-in-client-agency-relationship
Klitvad, E. (1994a, June 15). Re-engineered research program for print advertising on the B-T-B market. ANA - ESOMAR. Retrieved September 24, 2024, from
Wolfe, A. (1992a, June 15). The Eurobuyer. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-eurobuyer
Vavrecka, V. (1992a, June 15). The position of marketing research in Czechoslovak firms. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-position-of-marketing-research-in-czechoslovak-firms
Savorgnani, G. T. (1992a, June 15). Business-to-business segmentation. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/business-to-business-segmentation