The position of marketing research in Czechoslovak firms

Date of publication: June 15, 1992

Abstract:

The paper is divided in three parts. The first part creates the base by defining a background of our companies, of our economy and typical starting positions at the beginning of the transformation process. These are important information for the second part, which creates a fancy of the situation of our companies at the introduction process of marketing and its methods and activities. Understanding of those facts is the base for the third part, for characterisation of the position of marketing and marketing research, as one of marketing activities, in Czechoslovak firms. There are also several assumptions and suggestions there for the following development of marketing research in the branch of business-to-business marketing.

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