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Van Zurksum and Ekelenkamp (1995a, July 01). Hopelessly devoted?. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/hopelessly-devoted-
van der Noort and Petric (1994a, June 15). Effectiveness of newspaper advertising. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/effectiveness-of-newspaper-advertising
Bekkers, W. (1992a, June 15). Experiments in the measurement of TV audience reactions. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/experiments-in-the-measurement-of-tv-audience-reactions
Walstra and Nelissen (1992a, June 15). Adapting advertising to the media environment, or: The way to kill two birds with one stone. ANA - ESOMAR. Retrieved June 28, 2024, from
Prassek and Bloks (1991a, June 15). Both sides of the coin. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/both-sides-of-the-coin
van Meerem, L. (1990a, June 15). Multi media effects: Synergy between television, tv magazine and newspaper ads?. ANA - ESOMAR. Retrieved June 28, 2024, from
Lodder and Toth (1990a, June 15). Marketing at the Opera. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/marketing-at-the-opera
Morello, G. (1989a, June 15). Old is gold: But who is old?. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/old-is-gold-but-who-is-old-
Plat and Leeflang (1988a, September 01). Scanning scanning opportunities. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/scanning-scanning-opportunities