Experiments in the measurement of TV audience reactions

Date of publication: June 15, 1992

Author: Wim Bekkers

Abstract:

This paper deals with the measurement of program appreciation in the Netherlands. In the first part of this essay, attention is given to the value and applications of appreciation scores and the method of collecting them is discussed. Appreciation scores have been systematically gathered per program since 1965. Since 1987 this has been done using a People Meter with the addition of prompts via the meter requesting appreciation scores from panel members, a system first used in the Netherlands.

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