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Experiments in the measurement of TV audience reactions

Date of publication: June 15, 1992

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Wim Bekkers

Abstract:

This paper deals with the measurement of program appreciation in the Netherlands. In the first part of this essay, attention is given to the value and applications of appreciation scores and the method of collecting them is discussed. Appreciation scores have been systematically gathered per program since 1965. Since 1987 this has been done using a People Meter with the addition of prompts via the meter requesting appreciation scores from panel members, a system first used in the Netherlands.

Wim Bekkers

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Scaglia and Braun (1990a, June 15). TV audience measurement validation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement-validation


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Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Toby Syfret, Peter Menneer

 

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Syfret and Menneer (1994a, May 01). Towards harmonization of TV audience measurement. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/towards-harmonization-of-tv-audience-measurement


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TV audience measurement

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Thomas Neumann

 

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Neumann, T. (1994a, May 01). TV audience measurement. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement


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Citation

Bekkers, W. (1992a, June 15). Experiments in the measurement of TV audience reactions. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement