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Portas, K. B. (2008a, May 13). The power of emotions. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/the-power-of-emotions
Gupta and Samanta (2008a, April 09). Of heads and hearts and cultures apart!. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/of-heads-and-hearts-and-cultures-apart-
Cooper and Pawle (2005a, February 27). Measuring emotion in brand communication. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/measuring-emotion-in-brand-communication
Cooper, Sharman and Pawle (2003a, June 19). Horse and carriage, moonlight and roses, sun and surf? . ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/horse-and-carriage-moonlight-and-roses-sun-and-surf-
Paris, Ventura and Frontori (1989a, September 01). Association technique and jingle analysis. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/association-technique-and-jingle-analysis
Köster, E. P. (1989a, June 15). Recent developments in the study of perception. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/recent-developments-in-the-study-of-perception
Mulholland, H. (1985a, June 15). Researching the subconscious effects of advertising. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/researching-the-subconscious-effects-of-advertising