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Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German). ANA - ESOMAR. Retrieved June 22, 2024, from
Sampson and Marshall (1977a, June 15). Improving the efficiency of research methods used in advertising tracking studies. ANA - ESOMAR. Retrieved June 22, 2024, from
Winton and Nelson (1977a, June 15). Launching new financial services to consumers. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/launching-new-financial-services-to-consumers
Ophoff, V. F. (1977a, June 15). Public and policy. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/public-and-policy
Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany (German). ANA - ESOMAR. Retrieved June 22, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved June 22, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved June 22, 2024, from
Noelle-Neumann, E. (1977a, June 15). Uses of research for decision making in the social-political sphere. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/uses-of-research-for-decision-making-in-the-social-political-sphere
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved June 22, 2024, from