Uses of research for decision making in the social-political sphere

Date of publication: June 15, 1977


Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election campaign slogan; 3. Selection of the portrait for the poster with the chief candidate; 4. Time plans for the mobilisation of party supporters.

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