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Van Rijn, Van Everdingen, Risseeuw and Masurel (1996a, November 01). Customer focus in a service context . ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/customer-focus-in-a-service-context-
Holmberg and Magi (1996a, November 01). Who decides for the undecided customer? . ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/who-decides-for-the-undecided-customer-
van der Zanden, N. (1992a, June 15). To be or not to be durable. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/to-be-or-not-to-be-durable
Ballantyne, D. (1988a, June 15). Service quality management. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/service-quality-management
Willis and Keech (1988a, June 15). To serve them all our days. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/to-serve-them-all-our-days
Lewandowski and Otterpohl (1987a, June 15). Supporting marketing decisions by forecasting and simulation based on panel data. ANA - ESOMAR. Retrieved July 18, 2024, from
Hage, D. (1987a, June 15). Retail image studies. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/retail-image-studies
van Heteren and Asselbergs (1974a, September 01). Price behaviour models. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/price-behaviour-models
Ronitz, K. (1971a, June 15). Concept and examples of multi-country research by a leading chemical producer. ANA - ESOMAR. Retrieved July 18, 2024, from