Abstract:
The case study will show how consumer panel data are integrated into a consumer-oriented marketing model, how hypotheses on consumer's reaction can be checked and how different pricing strategies can be simulated.

Date of publication: June 15, 1987
Authors: Rudolf Lewandowski, R. Otterpohl
Abstract:
The case study will show how consumer panel data are integrated into a consumer-oriented marketing model, how hypotheses on consumer's reaction can be checked and how different pricing strategies can be simulated.
This is a long description of some author details.
This is a long description of some author details.
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Lewandowski and Otterpohl (1987a, June 15). Supporting marketing decisions by forecasting and simulation based on panel data. ANA - ESOMAR. Retrieved July 14, 2025, from