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Supporting marketing decisions by forecasting and simulation based on panel data

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Rudolf Lewandowski, R. Otterpohl

Abstract:

The case study will show how consumer panel data are integrated into a consumer-oriented marketing model, how hypotheses on consumer's reaction can be checked and how different pricing strategies can be simulated.

Rudolf Lewandowski

Author

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R. Otterpohl

Author

This is a long description of some author details.

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Lewandowski and Otterpohl (1987a, June 15). Supporting marketing decisions by forecasting and simulation based on panel data. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/panel-and-data-quality