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Webinars

Supercharging insights management at Mars

What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became...

Catalogue: Webinars 2022
Authors: Jennifer Greene, Blaire Stevenson, Brendan Emmerson
Companies: Market Logic Software, Mars Wrigley
February 25, 2022
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Citation

Greene, Stevenson and Emmerson (2022a, February 25). Supercharging insights management at Mars. ANA - ESOMAR. Retrieved July 03, 2024, from


https://ana.esomar.org/documents/supercharging-insights-management-at-mars


Webinars

PepsiCo?s quest for digital insights adoption

What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not...

Catalogue: Webinars 2022
Authors: Scott Litman, Sioned Winfield, Katie O'Connor
Companies: Lucy, ZappiStore, PepsiCo
February 25, 2022
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Citation

Litman, Winfield and O'Connor (2022a, February 25). PepsiCo?s quest for digital insights adoption. ANA - ESOMAR. Retrieved July 03, 2024, from


https://ana.esomar.org/documents/pepsico-s-quest-for-digital-insights-adoption


Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
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Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved July 03, 2024, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world