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Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research
Fell, K. (1966a, June 01). How research can have greater creative utility. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-research-can-have-greater-creative-utility
Boss, J. (1965a, June 15). Selection models for publicity campaigns. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/selection-models-for-publicity-campaigns
Komp, Alpers and Berent (1965a, June 15). Misunderstandings between advertising research men and creative men. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men
Schaefer, W. (1965a, June 15). Should advertisements be "believable" or "convincing"?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/should-advertisements-be-believable-or-convincing-
Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertisements-as-a-research-subject
Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness-212
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-