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Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing
Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-integrated-marketing-planning-system
Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models
Berent, P. H. (1976a, April 01). International research is different. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/international-research-is-different
Helfrich, A. C. (1976a, April 01). A marketer's view. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-marketer-s-view
Franzen and Light (1976a, April 01). Standardize processes not programs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standardize-processes-not-programs
Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-validation-of-marketing-models
Gibbs, S. B. (1975a, February 01). Comments on the paper by Mr. Assael and Mr. Conran. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/comments-on-the-paper-by-mr-assael-and-mr-conran
Amal, E. (1967a, August 01). The importance of market research in marketing management. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-importance-of-market-research-in-marketing-management