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Some thoughts on the future of marketing models

Date of publication: September 1, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jagdish N. Sheth

Abstract:

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building better marketing models. In the process, we will examine the crucial question as to whether consumer theory is sufficiently developed to be modelable and useful to marketing management.

Jagdish N. Sheth

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Research Papers

The future of market research products and markets

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Jagdish N. Sheth

 

June 15, 1979

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Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets


Research Papers

A second generation of multivariate analysis contribution and applications for marketing research

Catalogue: ESOMAR Congress 1987

Author: Pierre Valette-Florence

 

September 1, 1987

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Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


Research Papers

Should multi-country advertising research be universal or unique?

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Jagdish N. Sheth

 

March 1, 1979

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Citation

Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-


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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-