Abstract:
The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building better marketing models. In the process, we will examine the crucial question as to whether consumer theory is sufficiently developed to be modelable and useful to marketing management.
Research Papers
The future of market research products and markets
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Jagdish N. Sheth
 
June 15, 1979
Research Papers
A second generation of multivariate analysis contribution and applications for marketing research
Catalogue: ESOMAR Congress 1987
Author: Pierre Valette-Florence
 
September 1, 1987
Research Papers
Should multi-country advertising research be universal or unique?
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jagdish N. Sheth
 
March 1, 1979
