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MacLachlan and Mulhern (2004a, October 10). Segment optimization. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/segment-optimization
Gligorovska, E. (2004a, October 10). 360° brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/360-brand
Dietl and Rejman (2004a, October 10). Conjoint measurement and real options. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/conjoint-measurement-and-real-options
Amine and Sitz (2004a, October 10). How does a virtual brand community emerge?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-does-a-virtual-brand-community-emerge-
Alioto, M. (2004a, October 10). Mapping the customer's mind. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mapping-the-customer-s-mind
Watson, D. (2004a, October 10). Taking the pulse on impulse. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/taking-the-pulse-on-impulse
Louviere, Coltman and Devinney (2004a, October 10). Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies. ANA - ESOMAR. Retrieved September 26, 2024, from
Leeflang, P. S. (2004a, October 10). Marketing science and market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-science-and-market-research
Das, S. (2004a, October 10). Building strong, better brands - Looking beyond the obvious!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/building-strong-better-brands---looking-beyond-the-obvious-