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Murray, J. A. (1976a, June 01). A framework for the formulation of long-range educational policy in marketing. ANA - ESOMAR. Retrieved July 05, 2024, from
Baker, M. J. (1976a, June 01). Marketing in the undergraduate curriculum . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/marketing-in-the-undergraduate-curriculum-
Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling
Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling (French). ANA - ESOMAR. Retrieved July 05, 2024, from
Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes
Roughton, G. W. (1974a, May 01). Discussion opening on Mr. Leighton's paper. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-leighton-s-paper
Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing-french-
Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing