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The shoemaker's children always have the poorest shoes

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Alan F.C. Leighton

Abstract:

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar discussing and illustrating some of the more detailed aspects of the marketing of market research.

Alan F.C. Leighton

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Research Papers

Discussion opening on Mr. Leighton's paper

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Geoffrey W. Roughton

 

May 1, 1974

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Citation

Roughton, G. W. (1974a, May 01). Discussion opening on Mr. Leighton's paper. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/discussion-opening-on-mr-leighton-s-paper


Videos

Paragon partnership with Save the Children UK

Catalogue: Congress 2017: Visionary

Author: Alexis Nestour

 

October 26, 2017

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Citation

Nestour, A. (2017a, October 26). Paragon partnership with Save the Children UK. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/paragon-partnership-with-save-the-children-uk


Research Papers

The poster and children

Catalogue: Seminar 1978: Researching Children

Authors: Sylvie Nordman, Glen Smith

 

October 1, 1978

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Citation

Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/the-poster-and-children


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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/the-poster-and-children