The shoemaker's children always have the poorest shoes

Date of publication: May 1, 1974


This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar discussing and illustrating some of the more detailed aspects of the marketing of market research.

Alan F.C. Leighton


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