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The shoemaker's children always have the poorest shoes

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Alan F.C. Leighton

Abstract:

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar discussing and illustrating some of the more detailed aspects of the marketing of market research.

Alan F.C. Leighton

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Research Papers

Big Data big impact!

Catalogue: Big Data World 2017: Smart Data Integration

Author: Maurício Moura

 

November 7, 2017

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Citation

Moura, M. (2017a, November 07). Big Data big impact!. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/big-data-big-impact-


Research Papers

Discussion opening on Mr. Jones' paper

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Erik G. Kristoffersen

 

May 1, 1974

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Citation

Kristoffersen, E. G. (1974a, May 01). Discussion opening on Mr. Jones' paper. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/discussion-opening-on-mr-jones-paper


Research Papers

Scientific approach to survey development

Catalogue: The European Marketing Research Review 1968

Author: John F. Meagher

 

August 1, 1968

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Citation

Meagher, J. F. (1968a, August 01). Scientific approach to survey development. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/scientific-approach-to-survey-development


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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/scientific-approach-to-survey-development