A framework for the formulation of long-range educational policy in marketing
The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's output changes its environment. It is argued that this process must be appreciated by the marketing educator and that the nature of the changes in the environment caused by educational outputs must be planned for in a creative and responsible manner at the policy level.
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